Frequently Asked Questions

  • Because we believe in being bold, not bland. We’re mighty about our mission and a little feisty about the status quo. Ethics isn’t about playing it safe, it’s about doing what’s right, even when it’s uncomfortable.

  • We help organizations build and manage AI that’s ethical, inclusive and compliant with global standards like the EU AI Act and GDPR. In plain English, we make sure your tech doesn’t break the law, exclude people or cause PR nightmares.

  • Our main focus is AI Ethics consultancy across sectors, with additional expertise in media, education and policy. We help shape responsible AI governance and ensure data privacy protection.

    We also consult on other issues that align with our passions and individual expertise, including General Ethics, Business Ethics, DEI consulting and media ethics consulting.

  • We partner with forward-thinking organisations that actually care about doing things right. That includes tech companies, media outlets, public sector bodies and startups who want to innovate responsibly. If you’re looking for a quick “ethics tick box,” we’re probably not your people.

  • Absolutely. We’ll help you understand what the regulations mean for your organization, identify risks and design governance structures that actually work. You’ll walk away with a clear roadmap, not a headache.

  • We’re not here to drown you in jargon or 200-page reports that no one reads. We’re straight-talking, practical and passionate about what we do. We don’t just tell you what’s wrong, we help you fix it. And we’re not afraid to ask the uncomfortable questions that lead to real change.

  • We charge per hour or per day - depending on the scope of your project. We value your time and ours, and we aim to provide you with high-quality services. Top-notch research and consulting work takes time, and our expertise is worth your money.

    To receive a detailed offer tailored to your needs, please book a free 20-minute discovery call to discuss your goals and how we can best support you in achieving them.

  • Easy. Get in touch with us through our site to book a free 20-minute discovery call, and we’ll talk through your goals, challenges and where we can provide the most value. From there, we’ll tailor an approach that fits your organization’s needs and timeline.

  • We value your time and ours. Please reach out via email to schedule a call, and we’ll get back to you within two business days.

  • We prioritize focus over urgency, so that the projects we work on get our undivided attention. While we don’t take cold calls, we’re happy to schedule a call with you at a time that works for both of us.

  • We build our reputation on the quality of our work, not the names of our clients. We’ve worked with companies of all sizes and continue to do so. We select our clients based on their project needs, our expertise and availability.

  • Yes! While we’re proudly based in Europe, we work with clients around the world who want to align with global best practices in AI ethics and compliance.

  • We do. Our sessions are interactive, thought-provoking and designed to get your team thinking differently about ethics, inclusion and governance in AI. No boring slide decks, promise.